Adsterra is a prominent player in the world of online advertising, offering a platform for both advertisers and publishers. They have been around since 2013 and have grown into a network reaching over 35 billion ad impressions a month, with a focus on mobile traffic.
What Does Adsterra Do?
Adsterra functions as an advertising network, connecting advertisers looking to reach a target audience with publishers who have websites or apps that can display those ads. Here's a breakdown of their services:
For Advertisers: Advertisers can leverage Adsterra's network of publishers to deliver their message to a large and targeted audience. Adsterra offers a variety of targeting options, including demographics, interests, and device type. They also support multiple ad formats, allowing advertisers to choose the best fit for their campaign.
For Publishers: Publishers can use Adsterra to monetize their website or app traffic. Adsterra offers a high fill rate, meaning that most of the ad inventory will be filled, and they support a variety of ad formats. Additionally, they boast an "Anti-AdBlock" feature to ensure publishers get paid even if visitors use ad blockers.
Key Features of Adsterra
- Global Reach: Adsterra offers genuine traffic from a vast range of geographical locations (over 248)
- Targeting Options: Granular targeting with over 20 filters allows advertisers to reach the most relevant audience.
- Partner Care Approach: They emphasize a personalized approach, providing support and guidance to both advertisers and publishers.
- Performance Optimization Tools: Adsterra provides various tools to optimize campaigns, such as traffic charts, estimators, and custom bidding options.
- Multiple Payment Methods: They offer a variety of payment methods for both advertisers and publishers.
Is Adsterra Right for You?
Whether Adsterra is a good fit depends on your specific needs. Here's a quick consideration:
- Advertisers: If you're looking for a network with a large reach and advanced targeting options, Adsterra could be a good choice. Their Partner Care approach may also be appealing if you value personalized support.
- Publishers: If you're looking for a network with a high fill rate and a variety of ad formats, Adsterra could be worth considering. Their Anti-AdBlock feature can also be a plus.
Conclusion
Adsterra is a well-established advertising network with a global reach and a focus on performance. They offer a variety of features for both advertisers and publishers. If you're looking for a new advertising partner, Adsterra is certainly worth considering. However, it's always wise to explore different options and compare features before making a decision.